Fairport mom Amy Nadelen, MS, CWC is a believer in “real food.”
In February 2012 she founded a private home-based business, Tribe Wellness. Nadelen offers consultations for common food-related challenges in families, such as how to shop for whole, natural and unprocessed foods that are are as “close to nature as possible.”
Nadelen has written a guide to real food, with online and telephonic sessions over the course of 10 weeks, and is currently working on “The Tribe Guide to Picky Eaters,” set to be finished in January 2014. Nadelen also offers clients a personalized pantry clean-out and grocery store tour.
Here, Nadelen shares more about her services and how she got her start. 
The movie, TV program or song that best portrays what your business is like:
The song “Home” by Phillip Phillips:
Tackling the process of transitioning to a real food diet or dealing with picky eaters can be really daunting for parents. I want them to know that they don’t have to go through the process alone. Tribe Wellness is here to help, every step of the way, so that their home can be a healthy home.
What three words best describe your business?
Real Food, Family-focused, Raising Healthy Eaters
How did you get the idea to start your business?
I have been in the health and wellness industry for many years, but when my son was born, he suffered from upper-respiratory issues, and I researched how real foods could positively affect numerous health conditions like asthma, allergies, eczema, and even behavioral issues. I realized there was a need to understand real food from a parent and child’s perspective, and set out to create a business that would impact the health of children.
I felt the word “tribe” is a good representation of family, and Tribe Wellness is what my business is all about.
What hurdles did you have to go through in order to begin your business?
First I had to find the courage to take the leap from the corporate world to the entrepreneur world. It was a risk that I am so glad I took. Since then, I’ve learned that the business start-up process takes much longer than I expected. It is important for me to create a strong brand with Tribe Wellness, and that takes time. Luckily I have found a network of support that helped me with the process, from website development and graphic design to marketing and PR.
What are your future goals for Tribe Wellness?
My next focus is to develop partnerships in the community with organizations that have like-minded goals to support healthy families. I also have plans to seek out grant opportunities that would allow me to bring Tribe’s programs and services to the families that need it most, but may not be able to afford it.
Besides your business, the community's best kept secret is:
Our local farmers! This summer I had the opportunity visit lots of farmer’s markets and take my family on a few farm tours to show them where their food comes from. We have a wonderful network of organic, sustainable farmers that bring our region some amazing real food.