Gov. Andrew Cuomo announced today that the number of farm-based beverage licenses for distilleries, wineries, breweries and cideries has risen 72 percent since 2011.
A release from Cuomo's office attributed the rise to legislation that was enacted to help those businesses open new markets across the state. Additional agricultural businesses were created as a result of new licenses Cuomo signed into law and existing farm-based beverage businesses have grown exponentially as a result of policies and initiatives put in place at the request of industry leaders, the release stated.
Cuomo also credited the Taste NY promotion, saying it has been a "vital part of this success, helping to raise the profile of our home-grown businesses and spreading the word that New York's beer, wine, cider and spirits are truly among the best in the world."
In October 2012, Cuomo hosted the state's first ever Wine, Beer and Spirits Summit to identify ways that state could encourage growth in the industry. Summit participants asked for help from the state with their marketing efforts. As a result of these requests, Cuomo launched Taste NY to further open markets for New York's food and beverage industries. Part of Governor Cuomo's efforts to promote agribusiness across the state, Taste NY is being marketed through a range of promotional efforts, including Taste NY tents at important events, Taste NY stores in transportation hubs and a dedicated website, www.taste.ny.gov.