Peacemaker Brewing and Rio Tomatlán team up to host live concert on Bemis Street

CANANDAIGUA — Come Saturday, even the most die-hard music lovers may have to take a knee to  Peacemaker Brewing owner and über band-fan Todd Reardon.

That’ll be right before they stand up and dance.

Reardon’s decades-long passion for the nationally known band Roger Clyne & the Peacemakers will climax July 22 with a live outdoor concert at at co-host taco and tequila mecca, Rio Tomatlán, on Canandaigua’s Bemis Street.

The open air concert, which starts at 6:30 p.m., is the result of a partnership between Peacemaker Brewing and Rio Tomatlán. The concept was hatched when Reardon noticed a bottle of Roger Clyne's Mexican Moonshine Tequila on the shelf at Rio and knew he’d found an ally in Rio owner Raphael Guevara.

Now, Reardon and Guevara are preparing a big party under two large tents in a gated area behind Rio. An outdoor bar will be stocked with six offerings of Peacemaker Beer — all named after signature Roger Clyne song lyrics. Rio’s tequila and food will be available alongside Glenora wines, Star Cider and Embark Hard Cider, Reardon said.

A mobile printing outfit will be onsite so guests can choose a t-shirt logo and color and have it printed on the spot, he said.

“Back in the mid ’90s I became a fan of their music,” said Reardon. “I fell in love with them from the beginning. They’re great with their fans, very approachable, and put on a great live show.”

Dubbed the “Springsteen of the Southwest” by the Asbury Park Press, Roger Clyne & The Peacemakers are known for witty and insightful lyrics, crunching guitar riffs, a dynamic rhythm section — and tequila. Hits include “Banditos,” “Down Together,” and the theme for TV’s “King of the Hill.”

“Roger just has a certain way with his lyrics,” said Reardon. “They’re easy to connect with, upbeat, nonpolitical. I love them.”

Jocelyn and Chris Arndt, a sibling duo with powerful vocals and retro-rock guitar, will open the concert.

Tickets for the concert are $25 in advance and available on Ticketfly.com. At the door, tickets are $30 per person. Rio Tomatlán is the concert venue, located at 106 Bemis St., Canandaigua.

A crowd of about 500 is anticipated, Reardon said. The concert has a “hard stop” of 11 p.m. to comply with city ordinance, Reardon said.

“I’m hoping this turns into an annual event,” he said. “That’s why we’re calling it the inaugural concert.”  

Peacemaker Brewing features live music on Wednesday evenings and fresh brews Wednesdays through Sundays at its location on 20 Pleasant St., Canandaigua.