The crash happened just before 7 p.m. on Tuesday. Police say the 33-year-old East Rochester man was transported to Strong in serious condition and was pronounced dead at the hospital.

A motorcyclist died after being rushed to the hospital following a crash on Lake Avenue Tuesday evening, police say.

According to the county 911 website, calls for the crash came in around 6:55 p.m.

Police say the 33-year-old East Rochester man was transported to Strong in serious condition and was pronounced dead at the hospital. Investigators say the motorcycle hit the side of a car pulling onto Lake Avenue from a parking lot near Lexington Avenue.

The investigation into the crash is ongoing. The car driver was not injured.