Reliant Community Credit Union recently donated 75 pairs of new sneakers to Newark Central School District for distribution to children in need at Perkins, Lincoln and Kelley schools.
The donation is part of a project Reliant calls Feet Forward. The credit union will donate $10,000 worth of sneakers for elementary school children in 2018 to schools and organizations throughout the nine communities Reliant serves in Ontario, Monroe and Wayne counties. It has branches in Brockport, Canandaigua, Geneva, Henrietta, Irondequoit, Macedon, Newark, Sodus and Webster.
Reliant partnered with Fleet Feet Sports Rochester, which helped facilitate the credit union’s purchase by providing a discount so that high quality children’s sneakers could be donated to children who otherwise wouldn’t have access to them.
“Serving children is vital to Reliant’s efforts to serve our communities,” said Amy Calabrese, chief brand officer at Reliant’s corporate headquarters in Sodus. “We know how important it is for children to be active, but we also recognize that not all children have access to quality footwear. We hope our contributions through Feet Forward will enable the children they benefit to be more active and participate more fully in activities.”
Reliant representatives Hanna Colling, a teller at its Newark branch; Alisa Erbland, marketing communications specialist; and Karen Dean, member development coordinator, presented the sneakers at Perkins School to Principal Sue Achille, Superintendent Matt Cook and Chris Corey, director of athletics, physical education and health.
The sneakers will be distributed to children at the three schools based on determinations of need from PE teachers at each school.
“It is always gratifying to work with corporate partners who give back to the local community,” Cook said. “Reliant Community Credit Union recognizes how important public education is, and stepped up today to allow 75 NCSD students to have quality footwear. This allows them to feel more comfortable in PE classes, as well as more comfortable throughout the day. Once basic needs are met, we can begin the process of education in earnest. It’s wonderful working with good corporate citizens like Reliant.”
“The mission of our PE program is to develop physically literate students who are active and healthy for a lifetime,’’ Corey said. “Reliant Federal Credit Union’s generous donation lends an enormous hand to the work of our department by helping our students have safe and appropriate footwear so they can be up, moving and healthy.”
The donation to NCSD was the first donation of the year for Reliant’s Feet Forward project. Reliant plans to deliver hundreds of additional pairs of sneakers soon.