When customers at Tops Friendly Markets and other local businesses open their wallets, they have the opportunity to make a donation to help those who struggle to put food on the table.
This winter’s Check Out Hunger campaign lasts through Feb. 17. More than 30 Tops stores in Greater Rochester are participating in the event, along with other local businesses. Donations help support Foodlink, a regional food bank that helps feed more than 200,000 people annually.
“Tops has been a tremendous supporter of Foodlink for years, and we’re excited to kick off another Check Out Hunger campaign with them,” said Heather Newton, director of development and community engagement at Foodlink. “Customers who donate can be assured that these funds are going to programs designed to help end hunger and lift up thousands of families who are struggling to make ends meet.”
Shoppers can tell their cashier that they would like to round up their bill, or make a donation of $2, $3 or $5 that will help provide food for individuals living in Foodlink’s 10-county service area. The Tops campaign stretches beyond Rochester to other regions of New York, northern Pennsylvania and western Vermont.
Tops coordinates donations to Foodlink and nine other food banks. It has raised more than $3.6 million through this campaign since 2006.
“At Tops, we believe in eradicating hunger and assisting our fellow neighbors in need, so supporting this effort on an annual basis is something that we gladly stand behind,” said Frank Curci, CEO and board chairman of Tops Friendly Markets.
Local grocers joining the Check Out Hunger campaign include Abundance Cooperative Market, 571 South Ave., Rochester; Breen’s Shop ‘n Save, 4090 Pearsall St., Williamson; Breen’s Market, 611 E. Main St., Palmyra; Hegedorns Market, 964 Ridge Road, Webster; Herrema’s Marketplace, 125 Pattonwood Drive, Rochester; Lori’s Natural Foods, 900 Jefferson Road, Rochester; West’s Shurfine Food Market, 8565 Main St., Honeoye; and and Gates Big M, 1520 Spencerport Road, Rochester.
Other local businesses agreed to support Foodlink. Knucklehead Craft Brewing, 426 Ridge Road, Webster, is donating $1 for every Kathy’s Kreme Ale sold at its brewery during the campaign. City of Rochester Public Market, 280 N. Union St.; Florida Nut House; and Yerba Mate Cafe are accepting donations.