Burger King held social experiments at many of its locations which were then posted on YouTube.

At Burger King's throughout the country on Thursday some customers received a little more than they initially planned.

Burger King held social experiments at many of its locations which were then posted on YouTube.

In the video, a man and a woman approached the counter for two orders of BK Chicken Fries.

The cashier handed the man a box, in the normal brown packaging, and charged him the noted $1.69 price. The cashier proceeded to hand the woman a pink box with the same product inside, instead labeled “Chick Fries” and asked her to pay $3.09 -- $1.40 more than her male counterpart.

Customers could noticeably be seen reacting with anger and confusion to the whole situation.

The social experiment was in an effort to bring awareness to what’s known as the Pink Tax.

The Pink Tax is when products geared at women are more expensive compared to the cost for the same or a similar male product.

An employee in the video uses female razor blades as an example of the Pink Tax.

“We created this experiment with fan-favorite Chicken Fries to demonstrate the effect of Pink Tax and how everyone should pay the same for the same products – whether it’s pink or not," Chris Finazzo, President of Burger King, North America said in a statement.