JD Wine Cellars has joined the canned wine movement with the release of its latest vintage in cans.
The Macedon winery is the first on the Lake Ontario Wine Trail in Greater Rochester to offer this option to its customers. The idea was spearheaded by Sarah Henning and Audrey Allen, daughters of owner Joan Allen.
“When the next generation can come back to the farm with new ideas that are innovative and geared to what our customers are looking for, we are their biggest supporters,” Joan Allen said.
“When I was first approached by Bill Ritchie, owner of Mobile Craft Canning, to can wine, there was no hesitation,” Henning said. “I immediately thought, ‘We can do this.’ It’s such a fun way to attract guests back to our farm and experience our wine in a new way. We have hosted several ‘adult only’ wine-related events on our farm this year and look forward to incorporating our canned wines in our future events.”
“A mobile canning operation is perfect for our small winery since we do not produce enough wine to justify the capital purchase of canning equipment,” said Audrey Allen, tasting room manager. “I was a bit nervous when the unit first arrived and it was a little stressful in the set-up since we had never done anything like this before, but everything came out great. We already have had positive feedback from our customers during our recent sneak preview.”
The first production canned red and white blends, and there are future plans to can a rose and a 100 percent fruit wine. The wine cans hold 375 milliliters, which is a half a bottle of wine. Each can retails for $8.
All JD Wine Cellars wines are sold exclusively at the winery, which is open from noon to 5 p.m. during the week and 11 a.m. to 6 p.m. on the weekends. On Moonlight Maze nights, the winery is open until 9 p.m.
Visit jdwinecellars.com for information.