ReInvention Brewing Co. in Manchester serves up classic craft brew to benefit Ontario County law enforcement.
MANCHESTER — The drink was just your traditional, German-style Oktoberfest beer.
But on this Saturday, the ReInvention Brewing Co.’s seasonal beer was dubbed Coptoberfest, in recognition of the three-year Ontario County Police Benevolent Association event.
For every beer sold, $1 was donated to the organization, which represents the road patrol officers, sergeants and investigators of the Ontario County Sheriff’s Office.
“They wanted to keep it nice and local,” said Kristy Aldrich.
And you can’t get much more local than an event at the Manchester and Shortsville brewery, which is owned by Aldrich and her husband, George. In addition to craft brews, CR7 Catering Food Truck served up food and 78 RPM served up live music for visitors last Saturday night.
Proceeds from the event go toward the organization’s programs, such as Reading with the Blue and Shop with the Sheriff, according to Investigator Bill Wellman, who is president of the group.
Reading with the Blue puts law enforcement officers into libraries, where they read to children. New this year, officers read in every library in the county, Wellman said.
The Shop with the Sheriff program pairs up students from all of the local school districts with members of law enforcement, including state troopers and Canandaigua police officers, for a holiday shopping trip at Eastview Mall — and even though the temperatures last Saturday topped 80 degrees, Christmas isn’t that far away.
The growth of these programs is having a positive effect on the community, as many of the kids may have seen officers in a negative light, according to Donna Schaertl, executive event coordinator for the PBA.
“We have already seen it work many times in the community,” Schaertl said. “It’s been great.”
New this year, pink PBA T-shirts were sold as part of Breast Cancer Awareness Month. Funds will go toward raising awareness of the disease.
“Sadly, quite a few of our members have been affected by breast cancer, whether in their family or themselves,” Schaertl said.