Applebee’s restaurants across Rochester are teaming up with The Salvation Army to encourage children to 'give and get’ an appetite for reading this summer through its “Summer Reading Challenge."
Applebee’s restaurants across Rochester are teaming up with The Salvation Army to encourage children to ‘give and get’ an appetite for reading this summer through its “Summer Reading Challenge.”
Kids and their parents who drop off a new book into The Salvation Army barrels at Applebee’s restaurants in Rochester will receive a bookmark and a special Applebee’s Bookworm Club card featuring a free Oreo Cookie sundae coupon, redeemable on their next visit. Once kids 10 and under read and record 10 books on their Bookworm Club Card, they will also receive a free kid’s meal.
The book drive runs through the months of July and August. The goal is to collect more than one ton of books in upstate New York and Connecticut and distribute more than 230,000 Bookworm Club Reading Cards through area.
Applebee’s locations across upstate New York and Connecticut will participate in the book drive, including the following Rochester restaurants: Gates, Pittsford, Irondequoit, Greece, Fairport, Henrietta, Webster, Batavia, Canandaigua, Rochester and Geneseo.
To learn more about how Applebee’s restaurants in upstate New York and Connecticut are supporting youth-based programs, visit www.tlcneighborhood.com.