Wayne Post
  • Oxygen masks give rescued pets some fresh air

  • The Palmyra Fire Department received a donation that could save a pet’s life thanks to a Project Breathe.

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  • The Palmyra Fire Department received a donation that could save a pet’s life thanks to a Project Breathe.
    Invisible Fence Brand is sponsoring the program they developed in 2007 after learning that some 100,000 pets die each year from smoke inhalation. Invisible Fence Marketing Coordinator Casey Wiederhold said the connection between fencing and resuscitation masks isn’t a big leap for the company. Invisible Fencing was founded to end the death of thousands of pets that roamed free outside and were struck by cars. Through the resuscitation breathing masks, the company is again hoping to reduce to the number of needless deaths of pets falling victim to fires.
    Through Project Breathe, fire departments receive a kit that contains three masks, small, medium and large, Wiederhold said. The masks fit snugly over the nose and mouth of the pet, providing needed oxygen.
    Department Capt. Bobby Devlin first heard of the masks while attending an event at Lollypop Farms. There he learned Invisible Fence was looking to give out one free kit to first responders at area fire departments and ambulances, he said. Devlin said after Fire Chief Derrick Baker gave him the go ahead, Devlin arranged for an Invisible Fence representative to come to the fire hall for a demonstration.
    Devlin has been with the fire department for 12 years and has only seen maybe a handful of cases where they had rescued a pet that could have used the aid of an oxygen mask, but he said it believes the masks are a worthwhile addition to their emergency equipment.
    Devlin’s 7-year-old Corgi terrier Chihuahua mix, Lilly, helped with a demonstration on how masks worked for the firefighters who gathered in the fire hall last Thursday night. The department also received window stickers to hand out to homeowners that will let firefighters arriving on scene at a house fire know there are pets are inside, Wiederhold said.
    To date, Project Breathe has donated some 250 masks throughout the Rochester and Buffalo area.
    Residents can support the Project Breathe program simply by registering with Invisible Fence. The free registration comes with no strings attached, however, Invisible Fence will donate $1 to the program. If a resident then requests a free, no purchase required fencing demonstration, Invisible Fence will donate an additional $4 to Project Breathe. Residents can email projectbreatheny@gmail.com to register.
    Fire departments interested in receiving a free animal resuscitation mask kit through Project Breathe can email projectbreatheny@gmail.com or visit www.projectbreathe.org.

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