A CHEER ... to the new-look sign greeting visitors to the Ontario County Historical Society on Main Street in Canandaigua. Hopefully, the new sign will help attract both new and repeat visitors to the building that houses a lot of old things that helped shape our community today.

A CHEER ... to the Richmond Town Board for embracing agritourism as a way to promote the area’s rich agricultural heritage and bolster the local economy. Following the example of success in nearby Livonia, the Richmond Town Board is using a new local law to encourage special permits for farm markets, roadside stands, petting zoos, “you-pick” operations and seasonal events like hayrides, corn mazes and barn events. Any ideas that can strengthen the local economy while honoring the history of the area is welcome thinking by public officials, and the Town of Richmond is setting itself up to be a leader in this area.

A CHEER ... to Jeff and Suzanne Marinelli and Noah's Blessing Box — which is never left empty. The box was created in memory of their son, Noah Marinelli, who died in 2016 in a heroin-related crash. The community box, which sits outside their home on Chapin Street in Canandaigua, contains donated items for anyone who needs them to use. The small chest of caring is open 24 hours a day, every day of the year, no questions asked. Donations are greatly appreciated.

A JEER … to Amazon, which scuttled plans for a second headquarters near New York City earlier this week. If you remember, officials with the online retail giant had city officials throughout the country falling all over themselves as they offered sweetheart deals, before the company finally agreed to build in Long Island City in exchange for nearly $3 billion in tax breaks. The apparently thin-skinned company leadership cited opposition from politicians, many of whom had legitimate concerns about offering such deals to such a successful business, in reneging on its commitment to come to New York — and in the process, providing thousands of jobs and who knows how much revenue to the state. In the wake of this decision, one has to question Amazon’s true motives. And perhaps shoppers may have to revisit their habits and renew acquaintances with the mom-and-pop shop owners on Main Streets throughout New York.

A CHEER ... to Wegmans, honored once more by Fortune as among the top 100 workplace. The grocery retailer clocks in at No. 3 in Fortune's annual "100 Best Companies to Work For" listing — ranking based on employee surveys asking workers about such issues as trust in managers, compensation, fairness, camaraderie and workplace traits linked to innovation. Wegmans has been on the list 22 straight years — it's one of only eight companies to make the list every year since it started, and has been in the top 10 for 16 of those years. A happy worker is a productive worker, which is good not only for the bottom line but for satisfied customers. (Note: Wegmans is celebrating by offering cake and clementine tangerines to customers at its stores Saturday at 11 a.m.)

A CHEER ... to the anonymous person who cleaned up an obelisk marking abolitionist Austin Steward's grave in West Avenue Ceremony. The generous action is especially fitting, as it was done in time for a Friday dedication ceremony for a historical marker outlining Steward's accomplishments.