Goodwill of the Finger Lakes opens a new, bigger store and donation center at the mall in Victor

VICTOR — The Goodwill Store in Victor is now moving into a new, much bigger building at Eastview Mall. Work was taking place Monday outside what will be the main entrance of the store at 34 Eastview Mall, across the parking lot from Macy’s.

A grand opening is set for the last weekend in June, beginning with a ribbon cutting and promotions at 9 a.m. Saturday, June 29.

Goodwill began taking donations at the new site this past weekend.

Eastview General Manager Mike Kauffman welcomed the new addition. The store and donation center for the not-for-profit Goodwill of the Finger Lakes benefits a variety of programs and services for people throughout the region.

“The ability of our mall patrons to both shop for quality items as well as donate for the benefit of the community provides a unique option that we have not had before,” stated Kauffman. “They will be a great addition to the property.”

Goodwill of the Finger Lakes offers a job training and placement program for people trying to overcome obstacles in entering or remaining in the workforce; provides rehabilitation services for people who are blind or suffering vision loss; and provides crisis intervention, information and referral helpline services through the 2-1-1/LIFE LINE program. Through its Good Neighbor Program, Goodwill partners with over 20 local nonprofit agencies helping people in need by providing winter coats for inner-city school children, clothing and household items for displaced refugees, relief for victims of domestic violence, and emergency clothing for families devastated by fires and other disasters.

According to the organization, its programs and services help more than 150,000 people annually throughout Monroe, Wayne, Ontario, Livingston, Cayuga and Seneca counties.

Goodwill opened its Victor store in 2009 on Commerce Drive off Route 96. Jennifer Lake, vice president of Donated Goods Retail at Goodwill of the Finger Lakes, said they needed a bigger store and donation space.

“Our loyal Victor Goodwill shoppers have shared their desire for a larger store where they can find even more designer brands at heavily discounted prices,” stated Lake. “We do know from customer feedback, they also want a more convenient donation experience.”

Coupling that feedback with the fact that the landlord did not renew Goodwill's lease, Lake added that Goodwill wanted to find a new location that was still in Victor and could still offer what Goodwill shoppers and donors were looking for.

The new building at 34 Eastview Mall is double the size of the former location and offers a larger area for vehicles to enter and exit its donation center, which should speed up the donation process and increase donor convenience.

Donations began rolling into the new center this past Saturday at 10 a.m. Goodwill is giving double stamps on a Goodwill Donor Appreciation Card for anyone who donates at the new donation center instead of the current Victor donation center through June 24, when the Commerce Drive location is slated to close for good.

“Our new Eastview location offers a more convenient donation experience than at our previous location. It’s as simple as driving up and dropping off,” added Lake.

Gidget Hopf, president and CEO of Goodwill of the Finger Lakes, encouraged everyone to attend the grand opening at the end of June and check out the new digs.

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