The Dainty Donut Factory was started by Canandaigua friends Joan Vicente and Aimee Malec

CANANDAIGUA — Mini doughnuts are a pretty big deal in Puerto Rico, where Joan Vicente and her family lived before coming to Canandaigua.

So after moving here, that’s one of the treats they looked for and didn't find — a tidbit of news she shared with her good friend, Aimee Malec and her family.

About a year ago, the Malecs were visiting family in Myrtle Beach when they stumbled on a shop that made “pretty special” mini doughnuts.

That got Vicente and Malec thinking and they talked. And they planned. And they planned some more. And they talked some more.

And now they have a business that seems deliciously in the pink.

The Dainty Donut Factory is run from a trailer, food truck style. They started at the Purple Painted Lady Festival in late September and were a big hit at the recent Christkindl Market.

If you went, there is virtually no way you could have missed them. Their trailer is all decked out in pink, and it has a large pink doughnut with a big bite out of it, attached to the roof.

“It’s awesome,” Vicente said.

Malec, who with Vicente dresses in pink when they’re working the trailer, said this has been a really fun experience so far.

“One of the things I would say is, if you ever want to see the good in the world, you should stand next to a doughnut truck for an hour,” Malec said. “Everybody is happy.”

And everybody loves doughnuts, even miniature ones.

They buy a mix, but make the doughnuts fresh with it inside the trailer. They go through several batches every festival.

They start with a plain doughnut, and customers can have whatever they want on it — from cinnamon and powdered sugar to many different flavor drizzles, including chocolate, maple, and strawberry, to name a few. Add homemade whipped cream and sprinkles, and you have a virtually perfect doughnut to taste, if just a bit smaller.

“When you buy them, they are nice and hot,” Vicente said. “We just prepare them, right there, so that people can see the machine working and everything. It’s a fun process.”

They call them artisan miniature doughnuts, but Malec said, “They’re cute and they’re fun — we really take the time to decorate each one.”

Part of the fun for them is coming up with new flavors, such as one involving Fruity Pebbles cereal and vanilla drizzle for an event Saturday at ReInvention Brewing Co. in Manchester.

Yes, doughnuts paired with craft beer.

Perhaps it’s only coincidence that if you order several different mini doughnut flavors — you can buy six or 12 at a time — they call it a flight, just like a sample of different flavors of beer.

“There are some really unexpected flavors,” Malec said. “They really do enhance each other. It’s really fun.”

The pairing at ReInvention will be the last outside public event of the season for The Dainty Donut Factory, but trays can be ordered during the winter months for special events.

Malec and Vicente also are lining up festival appearances for next year as well as private events.

“It’s definitely been a fun ride so far,” Malec said.