The label chosen for the wine that Finger Lakes Community College students will bottle next spring pays homage to where it all started.
Second-year graphic design major Rachel Graf, of Walworth, designed the label and name for the 2019 vintage wines: “Foundation.” The wine label features antiqued blueprints of the Viticulture and Wine Center, which opened in Geneva in early 2015.
The name and design symbolize the center’s opening and its role as a starting point, or foundation, for students enrolled in the program.
“I wanted to showcase the hard work of the viticulture students, and pay homage to their studies and the center itself for creating these amazing opportunities for them,” said Graf, a 2018 graduate of Wayne Central High School in Ontario. “The blueprints represent the literal foundation for the center itself and the center represents the educational foundation for the students.”
Graf and her classmates designed labels for a graphic design course taught by Liz Brownell, professor of graphic design. In what has become a tradition, the labels were revealed at a gallery-style reception at the Viticulture and Wine Center. Fourteen student designers took turns pitching their concepts, touching on themes, color palettes, font choices and what types of computer programs were used to create the designs.
“This project is a chance for the students to have the experience of working with actual clients,” Brownell said. “It’s a boots-on-the-ground approach. In any discipline of study, the teacher can describe what it’s like to work in the field, but when students have the actual experience for themselves it’s a different level of learning.”
Students of Paul Brock, associate professor of viticulture, voted on the labels. Runner-up Adele Fishbaugh, of Dundee, paid homage to Native Americans with her minimalist design, “Nilch’itsoh.” Lex Nicotina, of Greece, and Quinn Howell, of Palmyra, were finalists in the contest.
Niagara Label in Akron is donating its services to make the labels and Waterloo Container is donating the bottles.